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Types of Knowledge Discovery in Data Mining


What is Knowledge Discovery?

Knowledge discovery in data mining is the process of finding useful patterns, relationships, or insights from large sets of data. There are two main types: Directed and Undirected knowledge discovery.

Directed knowledge discovery is like aiming for a target or specific answer, while undirected knowledge discovery is more about exploring and finding interesting connections without a specific goal in mind.



Directed Knowledge Discovery


Purpose: This type is like having a specific goal in mind. We want to understand how one thing relates to others. (Goal Oriented).

Method: We start with a question or a hypothesis about the data. Then, we use algorithms to analyze the data and find answers or predictions.

Example:

  • Which products sell more when we offer discounts on phone cases?
  • What kind of ad should we show to someone visiting our website?



Undirected Knowledge Discovery


Purpose: Here, we're not looking for specific answers. Instead, we're searching for interesting patterns in the data, even if we don't have a particular question in mind. (Non target field)

Method: We use techniques like clustering or grouping to find similarities or connections between different pieces of data.

Example:

  • Which items from our collection are commonly purchased together?
  • Find group of customers/users with similar characteristics or behavioral patterns.